We fully get it, if you thought Banka stood for balls ’n’ karma. (Also true.)
But there’s much more to it.
Introducing The BANKA formula.
A pleasant 5-week journey for all organizations seeking insight driven, out of the box solutions.
Our promise: in 5 weeks, a team of 5 seasoned professionals will develop 5 concrete creative concepts. Click on each week to learn more.
Week 1: Business goals
Be frank about your smart-formulated ambitions. Begin with the end in mind (Steven Covey). Use your Brain.
Week 2: Analyse
All available data, big and small. And check your focus groups for jaw-dropping eye-opening opinions.
Week 3: New concepts
Naturally, insight driven creativity. Never give up. Nurture strategy empowered solutions. Not the unreal ones please.
Week 4: Key decisions taken
Kindle, meaning ‘to arouse and inspire’. Killing your darlings. Knowing your nature. Cut the cord, with your head and your heart. Only then, Knighthood awaits.
Week 5: Activate
Aspire. Action! Accelerate. Always.
One of the pillars of the BANKA formula is IBM’s model of T-shaped persons. Instead of occupying silos of expertise, teams are cross-functional. You get recombination, variation and, in general, more innovative concepts and better results.
In just 5 weeks, a bespoke team of expert generalists*, in co-creation with the most fit person from the client’s side, will not rest until there’s a set of – at least – 5 concrete concepts, ready to market. This set of concepts can embody anything you desire, for example:
- an app design,
- reputation rescue kit,
- renewed house style,
- internal comms program and a
- a CSR initiative
- or a podcast format,
- series of ads,
- social media campaign,
- sales event and a
- customized media training
- a new pay-off,
- opt-in media list,
- company film,
- signed influential,
- and a digital marketing campaign
Go ahead: mix and match and take up the glove.
The BANKA formula has a value of 48K + agency fee.
Yet it can be yours this winter for 33,000 euro**
Just drop us a line if you’re interested
* a creative mastermind, a data specialist, a strategist, a project leader and you.
** our terms & conditions apply.